That is always an option. But understand that any increase in grade or quality of materials that raises the price above what was comparable for the original roof will be your responsibility.
This is actually a great time to consider upgrades since the insurance company is going to absorb the bulk of the cost. If you suffer a subsequent covered loss on the new roof, you’ll be paid for what it takes to repair or replace that roof and its higher-grade materials. Sometimes a higher or better quality of roof can contribute to a lower premium for the same type of insurance coverage. Check with your insurance policy, agent, or insurance claim specialist for clarification.